How to get your craft beer or wine to market

Most people enjoy a glass of wine after a hard day’s work or a refreshing beer at the weekend BBQ but if you are one of a growing number of new boutique wine or craft beer producers, there’s a number of issues you need to solve to get your precious drop from your barrel or vat, to wine and beer lovers’ tables and glasses.

 

Preparing your beer or wine before going to market

Before you can put your beer or wine out in the market, you have to make sure that its well-presented, properly packaged, and that you apply a label that will help to attract customers and popularize your brand. Your brew may taste great, but that alone isn’t enough to get it noticed; you have to brand it and present it in a unique and attractive package.


Presenting your beer or wine

Just like with any other product, presentation matters when it comes to craft beer and wine. Product presentation encompasses many issues, including design, packaging, and labelling of the product. You may want to hire a designer to help you with your product presentation. The aim here is to make your wine or craft beer stand out from all the other brands that you have to compete against.

 

Choosing your bottle or other types of packaging

With craft beer, your choice is between a bottle and a can. Craft winemakers on the other hand use bottles for the most part (it’s possible to package your craft wine in a box, but given the small scale of your operation, it’s probably not advisable). Bottles are great for both wine and beer makers because they come with so many design variables to choose from. The shape of your bottle says something about your brand; a plain bottle may give your brand a conservative image, while a shapely bottle (although it may cost more) may make your beer or wine more appealing to younger consumers. Bottles are also advantageous because they can be branded in 3 different areas; you can brand the bottle cap, attach a band to the bottleneck, and apply the main label around the bottle. If you choose to package your beer in a can, your main advantage is that you have a lot of surface area to work with (you can brand the entire surface of the can).

 

Labelling your product

There are lots of labelling materials to choose from, including; paper labels, matte labels, labels with glossy finishes, metalized film labels, and clear film labels. Select the kind of labelling material that best represents your beer or wine brand. When designing the label, it’s best to work with a professional to come up with the logo and the design that best represents your brand. When it comes to applying the labels to your bottles or cans, instead of outsourcing this function to another business or doing it by hand, you can purchase a label applicator from Great Engineering and use it to attach your labels with precision.

Getting your beer or wine to market

Now that you have your product ready, it’s time to get it out there and sell it. Many boutique winemakers and craft brewers underestimate how challenging it can be to find a viable market for their product. You must choose your target market, come up with a distribution model, and promote your product.

 

Choosing your market

What kind of market are you aiming for? You have to decide whether you want to sell you beer or wine locally or nationally. If you only produce a few hundred bottles, there’s no need to target a wide national market. However, if your business is large enough, don’t shy away from going national.

 

Selecting a distribution model

You can distribute your product through retail chains. This can involve getting in touch with retailers and liquor stores directly and asking them to carry your product. You may be able to get some supermarkets to put your wine on their shelves this way. Alternatively going through a distributor may be an easier and more effective option as they already have these connections and distribution channels in place.

You can also choose to sell your product through online distributors. There are lots of online wine lists that may be willing to add your wine to their catalogues. As for beer, you may be able to enlist your brand on the websites of distributors who fill up orders from retail buyers.

Self-distribution is also an option for both wine and beer makers- If you make wine, you can open your own wine shop and sell your product directly to the consumers. If you make beer, you can visit pubs in your area and try to get them to sell your beer. And, of course you can set up an online store, though you will need to find a way to not only promote it but to have people feel comfortable in parting with their cash, which is why giving people the opportunity to taste your creations is so important for boutique wineries and craft breweries.

Promoting your wine or beer

To promote your product, you can organize tasting events at local venues, bars, and restaurants. You can even give free samples of your product at the local pub; your aim here is to get more people to know about your product so that they can vouch for it through word of mouth. You can also promote your craft wine or beer by creating a website, having an active social media presence, and building an online community around your product. Creating tasting events and promoting them online gives you a way to reach more potential customers and convert them to raving fans of your product.

How Companies Benefit From Using Contracted Cleaning – Plus Expert Tips To Make Sure You Find A Reputable One

For a business proprietor that endeavors to be more effective, both in terms of finances and also time, using outside agencies for cleaning assistance might pan out to be a good business approach. When the office space is filled with work and the firm’s budget is pretty tight, it’s worthwhile utilizing outsourced services for hygiene maintenance tasks.  The following factors in this article will demonstrate the way contracting out specialist cleaning services can be invaluable for an organization.

Value

Contracting out the cleaning requirements of an organization can be really economical. To start with, one could conserve the price of having the business’s buildings hygienically cleaned in even less time with the aid of a professional cleaning service. In addition, it would be the duty of the outsourced cleaning service provider to obtain the materials, refillable resources and cleaning tools, all for optimum rates. Additionally, the company proprietor is saved from all the expenditures that mount up from recruiting; appointing, testing, and staff development, not to mention directing and managing staff. These meetings and management are done by the professional cleaning organization, protecting both the money and time of your enterprise.

Management

Each and every organizational aspect of the company’s housekeeping activities becomes the accountability of the professionals enlisted. This in effect exempts a company from needing to oversee the tasks related to housekeeping operations. This causes a smaller organizational duty for the enterprise. Factors like supply purchase, staffing criteria and also proper training, or perhaps cleaning appliances repair. All of these responsibilities are then administered by the outsourced cleaning service. Even the insurance packages are taken care of by the professional cleaning company, so your company doesn’t need to worry with regards to the insurance policy charges, saving on the associated payment of having the extra support staff insured.

Reliability

When a company chooses outsourcing to meet their cleaning needs, the business owner can feel confident that very particular and dependable cleaning and sanitizing of the workplace will occur regularly, as arranged. The business proprietor doesn’t need to be concerned in relation to the staff booked for cleaning, or precisely what would transpire in case some employee either gets sick, quits or goes on a leave of absence. An expert cleaning company would be wholly in charge of its personnel resources and will make certain that the sanitizing services are delivered perpetually and reliably all through the year.

Quality

The way a business presents itself is a window into how a service is operating, which is the reason it’s essential to maintain a workspace that’s sanitized and also orderly to make sure that clients are given confidence by its appearance. When a company contracts out cleaning requirements to any professional cleaning service company, it means the cleaning will certainly be executed efficiently by accomplished, properly trained hands.  An adept and reliable professional cleaning service agency will utilize progressive and sound cleaning procedures, utilizing the best and most up to date gear to establish the very best cleaning service. With the help of an outsourced cleaning company a business could make certain that the cleanliness, as well as organization of the workplace is well-maintained all the time. A professional commercial cleaning service will guarantee that the waste containers are cleared, the washrooms are efficiently sterilized and also the employees kitchen area is kept in a hygienic and pleasurable state.

Focus on Core Business

Although it is true most individuals are competent at various cleaning up duties, it’s typically not the most effective utilization of your team members time. Employees are generally most profitable when providing the capacity for which you employed them, and having them be hampered to cleaning up operations might also result in lessening the workforce spirits. Additionally, it does not guarantee effective maintenance as the employees are not vocationally schooled to execute all the housekeeping operations. Consequently, the company’s given a dirty office as well as staff members that are much less satisfied as well as much less profitable. Alternatively, outsourcing this cleaning responsibility will certainly be helpful to ensure that staff are prioritizing the primary competencies while at the same time the workplace center is continuously sanitary and has a good appearance.

If your business is relying upon a commercial cleaning service to deliver a sterilized, welcoming office setting every single day, all through the year, experience clearly makes a big difference, as does quality communications, together with top quality management systems. These are things that give a specialist housekeeping firm the capability to support their passionate promises with stability in performance. Experience is a lot more important in commercial enterprises where regulative conditions of sanitary standards have ramifications for licensing obligations, as in controlling the spread of contagions. Examples of this are aged care and health care centers, which are analyzed to ensure compliance with licensing terms. Effective hygiene processes are also vital in certain commercial environments, for instance, restaurants as well as hotel sanitizing. In fact, anywhere you interact with clients or prospects, hygiene practices will affect how your brand is perceived. But there are a number of reasons why businesses frequently sack commercial cleaners you should be aware of before you hire one.

Direct exposure to thieves is always a potential problem when cleaners are working in your organization after hours, as is security. Cleaning services have to open and also lock your buildings so it is integral that they’re reputable, accountable and honest. If they aren’t going to be, you unknowingly put your possessions, resources and even your IP at risk. So don’t be bashful. Ask about police checks, and whether the cleaning company’s team has had them, along with appropriate training in keeping premises secure. When cleaning services are in your buildings it’s possible you can be made liable to legal and financial dues. Which is why, as a minimal amount, a cleaning enterprise needs to hold $10,000,000.00 worth of public liability insurance premiums so if an incident takes place, it’s not your insurance policy that is exposed to an insurance claim. Similarly, you ought to inquire whether they possess an existing work-care arrangement for the cleaning staff that operate on your company so you aren’t vulnerable to a personal injury claim.

Any individual can declare to you that they would clean your organisation reliably day after day, though it’s much more challenging to carry out than state. It is very important that your specific needs for cleaning and sanitation are written down and that your contractor is able to show systematized practices already arranged so you can be positive that your cleaning standards are managed and fulfilled habitually. A cleaning services contractor should also have clear, documented communications practices in place, so you can be assured they’re reliable enough to answer any kind of information you provide, as well as to resolve any kind of different or unusual cleaning incidents, if they crop up.

The guts of your arrangement with the cleaning professional is the cleaning timetable and scope of services, and it has to be very clear, in black and white and conclusive. This is the paperwork that people will return to if there’s an issue or misunderstanding. Ensure the sales representative pays close attention to exactly what your company requires. Make certain all the areas of your business you would like hygienically cleaned are clearly specified in the scope of works, and the frequency as well as the description of each cleaning task is in a clearly understandable routine. Make certain there are no allowances or estimations given, all numbers should be clear, precise and documented.

The remaining piece in the course of securing an outsourced cleaning service provider is entering into a professional services contract. A documented contract is desirable as it shows specifically what’s been contracted to be cleaned, along with the rate you are going to spend on it. But, there are a number of possible problem issues or pitfalls in a commercial cleaning contract you won’t want to be surprised by down the track. When you check a tendered agreement make sure it does the following:

  1. Plainly states the agreed price tag, with goods and services or sales tax included (if applicable in your area).
  2. Clearly records specifications you approved in the scope of works and cleaning schedule with each of the parts categorized into everyday, every week, and once a month cleaning jobs so expectations are out in the open and deliverable.
  3. Spells out clearly a procedure for the resolution of disputes in case of misunderstandings or arguments.
  4. Ensure that there is a capacity so you can cancel the commitment and an illustrated process giving you the power to lawfully withdraw if the business does not fulfill their promises. Take note the majority of respectable establishments will have a provision that empowers you to reject an understanding by handing them with a intention to do so in writing, thirty days prior to the final clean. If this is missing from the arrangement you have been given, alarms should be going off.
  5. Ensure the terms of payment are clearly presented in the contract so you are aware of the regularity which they are expecting payment of expenses.

 

Environmental Consultants, who uses them and what for?

Environmental consultants are chosen by businesses and also state and federal governments to test and handle air, soil and water quality, do environmental audits, keep an eye on the environmental impacts of building, mining and so on, monitor compliance with environmental standards, draft environmental policies or take measures to alleviate or rectify issues in the environment.

Environmental consulting is a varied industry and the goal on specific jobs vary, however it will normally entail the employment of far better company practices to help a client economically, via improved environmental practices, or to guarantee compliance with environmental regulations.

Some of the areas covered by environmental practice are: Contaminated land consulting, Environmental Engineering & Ecological Consulting

Often times home builders, property developers or companies will require the help of environmental consultants to prove that their company, building site or property development is in compliance with appropriate environmental regulations or laws, and in these circumstances environmental or ecological consultants will provide reports for these customers that documents the appropriate scientific tests, for instance soil, water and air testing results needed by regulation. These reports will often be presented to an approved auditor or government department so that approvals can be obtained. This ensures developments are progressed in such a way as to look after both the health of humans and the broader environment.

The day to day tasks environmental consultants engage in are diverse and might consist of creating standard operating procedures, creating and managing environmental management systems, checking environmental standards, measuring and evaluating air, soil and water quality and more. Environmental consultants are frequently trained in a certain area and then apply this training to a particular industry, so the list of associated environmental occupations is countless. As a result of this, environmental careers tend to be in certain disciplines where the consultants themselves are educated, for instance environmental engineering, environmental science, and the many specializations within them, as an example contaminated land management, agriculture, mining or air quality management. For example an Environmental consulting company like Atma Environmental in Melbourne Australia specialises in contaminated land management, while the consultants working at Molino Stewart in Sydney supplies a much wider variety of environmental consulting services consisting of ecological consulting and natural hazards management.

 

 

Required Qualifications and Experience

The specific degree can vary from a Master’s Degree, a Law Degree, a Masters of Business Administration, or a Doctorate.  Specific areas of expertise vary, but some of the most common are biology, chemistry, environmental engineering/science, advanced degrees in economics and public policy. In addition to getting any kind of appropriate science degrees and credentials, of which there are a few pathways depending on the ultimate variety of consulting you would prefer to focus on, Environmental consultants need strong analytical skills and a capacity to think “outside the square.” Knowledge of and experience working with GIS (geographic info systems) and computer modelling are additionally highly desirable abilities. Also, as a good deal of environmental consulting is considered “compliance consulting” a knowledge of the prevailing environmental policies in any state or country is also important.