How to get your craft beer or wine to market

Most people enjoy a glass of wine after a hard day’s work or a refreshing beer at the weekend BBQ but if you are one of a growing number of new boutique wine or craft beer producers, there’s a number of issues you need to solve to get your precious drop from your barrel or vat, to wine and beer lovers’ tables and glasses.

 

Preparing your beer or wine before going to market

Before you can put your beer or wine out in the market, you have to make sure that its well-presented, properly packaged, and that you apply a label that will help to attract customers and popularize your brand. Your brew may taste great, but that alone isn’t enough to get it noticed; you have to brand it and present it in a unique and attractive package.


Presenting your beer or wine

Just like with any other product, presentation matters when it comes to craft beer and wine. Product presentation encompasses many issues, including design, packaging, and labelling of the product. You may want to hire a designer to help you with your product presentation. The aim here is to make your wine or craft beer stand out from all the other brands that you have to compete against.

 

Choosing your bottle or other types of packaging

With craft beer, your choice is between a bottle and a can. Craft winemakers on the other hand use bottles for the most part (it’s possible to package your craft wine in a box, but given the small scale of your operation, it’s probably not advisable). Bottles are great for both wine and beer makers because they come with so many design variables to choose from. The shape of your bottle says something about your brand; a plain bottle may give your brand a conservative image, while a shapely bottle (although it may cost more) may make your beer or wine more appealing to younger consumers. Bottles are also advantageous because they can be branded in 3 different areas; you can brand the bottle cap, attach a band to the bottleneck, and apply the main label around the bottle. If you choose to package your beer in a can, your main advantage is that you have a lot of surface area to work with (you can brand the entire surface of the can).

 

Labelling your product

There are lots of labelling materials to choose from, including; paper labels, matte labels, labels with glossy finishes, metalized film labels, and clear film labels. Select the kind of labelling material that best represents your beer or wine brand. When designing the label, it’s best to work with a professional to come up with the logo and the design that best represents your brand. When it comes to applying the labels to your bottles or cans, instead of outsourcing this function to another business or doing it by hand, you can purchase a label applicator from Great Engineering and use it to attach your labels with precision.

Getting your beer or wine to market

Now that you have your product ready, it’s time to get it out there and sell it. Many boutique winemakers and craft brewers underestimate how challenging it can be to find a viable market for their product. You must choose your target market, come up with a distribution model, and promote your product.

 

Choosing your market

What kind of market are you aiming for? You have to decide whether you want to sell you beer or wine locally or nationally. If you only produce a few hundred bottles, there’s no need to target a wide national market. However, if your business is large enough, don’t shy away from going national.

 

Selecting a distribution model

You can distribute your product through retail chains. This can involve getting in touch with retailers and liquor stores directly and asking them to carry your product. You may be able to get some supermarkets to put your wine on their shelves this way. Alternatively going through a distributor may be an easier and more effective option as they already have these connections and distribution channels in place.

You can also choose to sell your product through online distributors. There are lots of online wine lists that may be willing to add your wine to their catalogues. As for beer, you may be able to enlist your brand on the websites of distributors who fill up orders from retail buyers.

Self-distribution is also an option for both wine and beer makers- If you make wine, you can open your own wine shop and sell your product directly to the consumers. If you make beer, you can visit pubs in your area and try to get them to sell your beer. And, of course you can set up an online store, though you will need to find a way to not only promote it but to have people feel comfortable in parting with their cash, which is why giving people the opportunity to taste your creations is so important for boutique wineries and craft breweries.

Promoting your wine or beer

To promote your product, you can organize tasting events at local venues, bars, and restaurants. You can even give free samples of your product at the local pub; your aim here is to get more people to know about your product so that they can vouch for it through word of mouth. You can also promote your craft wine or beer by creating a website, having an active social media presence, and building an online community around your product. Creating tasting events and promoting them online gives you a way to reach more potential customers and convert them to raving fans of your product.

Advice For Window Tinting if You Live in Perth

In Perth the summer sun gets really hot. Average temperatures range from 17.5 – 30°C (63.5 – 86°F) and will regularly push in the high 30’s in hot spells, and in stationary cars the temperature can easily push into the 60’s. Many people living in Perth install window tinting to reduce the rate their homes and cars heat up, and also to reduce glare through their windows, and if you live in Perth and are looking to buy window tinting, then there are a number of things you should understand to ensure you select the best window tint for your particular application.

The number one and undoubtedly the most crucial thing you need to understand about window film is the difference between good and bad quality window film. Here’s why. Premium window film will last for the lifetime of your windows whereas bad quality window film will only last up to three years, especially in Perth.

The only way for a novice to tell the difference between good and low quality film is price and guarantee. When talking to a supplier, ask how long the film is guaranteed for. If it’s less than 12 years keep looking. And also look out for the unscrupulous operator who offers you a guarantee on low quality film and hikes the price, to make it appear like it’s good film, but will either not be around, or simply do nothing if you get back to them because your tint has failed.

Here’s the tip, if your only consideration in getting quotes is looking for the cheapest possible price, then you will most likely buy a rubbish product and the real price you pay will be in around 3 years when your windows start to blister, fade and/or peel and look horrible. Be warned, the cheapest price will likely to lead to regret! Get a quote from a quality company.

REASONS FOR INSTALLING WINDOW TINT

There are a range of benefits you can get from window tinting, and each particular film you use will package some of these benefits, so the first thing you need to identify is the most important reason for installing window tint. Lets look at each benefit in a tad more detail so you can more completely the most appropriate solution for your circumstances.

The main benefits of good quality tint are:

Heat Rejection: Premium window film rejects heat by blocking up to 73% of infra-red radiation through windows. That really is cool!

UV Rejection: Good quality window film eradicates up to 99% of infra red radiation from penetrating windows. And as a bonus, it also blocks 93% of glare, which does wonders for your view and means things look cool!

Privacy: The right film will also provide daytime privacy, enabling everyone inside to be cooler, enjoy the views, and at the same time have total privacy from onlookers in daylight.

Impact Safety and Security: Specialist impact and safety films stop glass from shattering on impact. Safety films are made to withstand the force of human impact, while security films can withstand a bomb blast without shattering. Since the collateral damage from accidents where windows are broken comes from shards of glass flying like shrapnel, or large sections of glass falling like a guillotine, the major risks associated with safety are avoided. It also stops your windows from becoming a soft and easy entry point for burglars, because both the impact and noise required to force entry is so noticeable – criminals, would rather just move on in search of an easier, ‘softer’ victim.

Style: Lastly of course there’s the matter of style. Good quality window film also makes windows look cool; and for many people it’s the aesthetic charm that tinted windows provide that is the main reason for their installation.

SPECIFIC ISSUES RELATED TO CARS AND VEHICLES
The next point I want to discuss is relevant to vehicles and it concerns installing the darkest legal tint on your car or truck.

In all States and Territories of Australia, the darkest legal tint allowed on a vehicle is one with a VLT (visible light transmission) level of 35%, on all vehicle windows (excluding the front windscreen, which cannot have any window tint except for a visor strip across the top). The only exception to this are in the NT and WA. In the Northern Territory you are legally allowed a minimum VLT of 16% for windows behind the driver; and in WA you are allowed 20% VLT on windows behind the driver.

So here’s the point. Most cars already have a slight tint in the glass in their front windows, so this should be considered when adding tint to a vehicle. Here’s why.

If the factory glass on your car already block 30% of light, when a film with the “darkest legal tint” of 35% is added to this glass, it will emit only 35% of light into a window that is already only emitting 70% of light, so the end VLT reading will be calculated by the combination of both VLT ratings.

This needs to be considered because if a driver by mistake fails to comply with tinting laws, the result can be a fine. But even worse, if a vehicle is involved in an accident and its illegally dark windows are considered by the court to be a contributing factor, this could mean the nulling of your insurance policy, leaving you exposed to the full financial culpability of the accident. Additionally criminal charge could apply if property is damaged or people are hurt.

The last thing to remember is that by modifying a vehicle with darker than legal windows, the vehicle is deemed unroadworthy, which means the driver can’t drive the car again until it has been put through roadworthy testing, in which case the illegal tint will have to be removed. That’s why the combined VLT of both the glass and film really should be considered when you’re selecting the appropriate tint for your car.

So what’s the moral of this story? When it comes to window tinting, make sure you use a good quality film and that your installer has the knowledge to be able to offer you the right solution for your situation. That way you’ll end up with a range of benefits, instead of a headache.